- GO TO GIGS
Nothing works better than getting off that couch and involving yourself in the music scene, whether it be music events, festivals or small music acts at a bar. The more you are seen going to music events the more people in the industry see your face and the more familiar they become with you. Don’t forget that people are always more comfortable with things they are familiar with!
2. DON’T JUST STAND THERE TALK TO PEOPLE
You can’t be shy or have a big ego and last in the music industry, it just makes it way too hard to communicate effectively with people and grow further. If you see an act and you like it go up and tell the person after their show, your ego nor your shyness should never stop you. You will never be too good to tell someone their show is great nor are they ever too good for you. This isn’t only for music acts though. If you see a blogger, photographer or videographer and you think their content is great don’t be afraid to tell them I can guarantee you most of them will be happy to have a chat and this opens doors for partnerships and collaborations.
3. SHARE AND LIKE OTHER PEOPLE’S CONTENT
If you see something and like it, show that you like it! A press of a “like” button or a “share” button is not going to kill you. Sharing content is so vital, because it shows the person in the industry that you are passionate about their work and that you are willing to go out of your way to help them gain more reach. This leaves a positive impression on their mind and they are more likely to communicate with you in the future.
4. DON’T BE AFRAID TO MESSAGE SOMEONE AND TALK ABOUT BUSINESS
Too many people these days expect others to message them first when they establish a business. But the most successful businesses are those who go out of their way to find their own leads. Don’t forget music is a business so if you aren’t going around to gain leads or messaging people to collaborate you are already falling behind.
5. GIVE PEOPLE VALUE
Whatever you do in the music industry it needs to bring value to others, if it doesn’t, no one’s going to be interested in your content. But how do you show your content is valuable? You need to do things for free, whether it be a free gig, a free music video shoot or a free blog. The more people that are exposed to the content, the more value they will see in it, this in turn will help them recognise that it is worth paying for, the next time when you charge them!
Communication is key. There is no other way of putting it. To build connections don’t be afraid of talking to anyone. The worst that will happen is that someone will brush you off. However, everyone you talk too is a new potential lead for the future that can be very valuable to you and your business in the music industry. SO GET TALKING PEOPLE!